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Long-tail keyword là gì? Đây là một thuật ngữ quen thuộc nhưng không ít SEO-er vẫn chưa hiểu rõ khái niệm và biết cách tận dụng triệt để ưu thế của long-tail keyword. Trong bài viết sau, Đào Tạo SEO Á Âu sẽ hướng dẫn bạn cách tìm và sử dụng từ khóa long-tail nhằm tối ưu hóa nội dung, tăng thứ hạng, traffic và
Bài viết nói về: Cách Chọn Long-Tail Keyword Hợp Lý - Nguồn trích dẫn từ: Hướng Nghiệp Á Âu
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Nghiên cứu từ khóa tốt là bước đầu tiên của chúng tôi trong quá trình sáng tạo nội dung và là nền tảng thiết yếu của mọi chiến lược tối ưu hóa công cụ tìm kiếm Google. Trước khi lên bài viết trên website, bạn phải “thâm nhập” vào tâm trí người dùng để tổng […]
Bài viết: Nghiên Cứu Từ Khóa SEO Để Bức Phá CRO Nguồn: FOOGLESEO – Digital Marketing
Nghiên Cứu Từ Khóa SEO Để Bức Phá CRO Tham khảo thêm các thông tin khác tại: https://foogleseo.wordpress.com
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Duplicate content là gì? Duplicate content gây hại gì cho SEO? Nếu bạn từng nghe qua khái niệm này và đang tìm cách kiểm tra xem website có bị tình trạng duplicate content không thì hãy cùng Đào Tạo SEO Website Á Âu tham khảo bài viết sau. Duplicate content là gì? Duplicate content (trùng lặp nội dung) là hiện tượng nội dung trên web bị
Bài viết nói về: Cách Khắc Phục Duplicate Content - Nguồn trích dẫn từ: Hướng Nghiệp Á Âu
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There is a lot of frustration, fear, and anxiety going around these days.
This is an extremely precarious time for businesses all over the world because there simply isn’t a single right answer for how they should react to the situation.
So, when things get tense and impossible to predict like this, it’s only natural to turtle up and try to weather the storm.
“Turtling up,” in a business sense, means pulling in on yourself and not reaching out for new opportunities. It means reducing as many costs as possible, including the marketing budget, and hoping that you can stick it out until everything returns to normal on its own.
This certainly seems to make sense on the surface, and, in some cases, the regulations and dictates of the state government may force you into this strategy.
However, even if it seems safe – or inevitable – it may not be the right strategy at this time.
To be clear: we are not advocating that any company ignore the health and safety measures that have been put in place.
We are, however, going to suggest some strategies, options, and opportunities that may prove more effective than the classic turtle strategy.
Now is the time to exercise some flexibility and adapt your marketing efforts to address the current situation.
Now, obviously, we’re not here to tell you how you should use your budget in these challenging times.
However, we are here to suggest that cutting out your marketing efforts wholesale at this time could prove to be very detrimental for your long-term business health.
SEO has always been a long game, and profitability through excessive cost-cutting measures traditionally only provides a short-term gain. So, the question we would like to pose is: when this difficult time is behind us, will you find yourself in a strong position within the industry or rebuilding your online marketing foundation all over again?
Of course, that doesn’t mean you should just keep doing the same things you’ve always done. The times and trends are changing every day, and the great part about online marketing is the ability to pivot and change strategies to keep up with them.
So, what can you do to keep your marketing on track during uncertain times? Consider the following:
1. Double down on content marketing
People want to know that somewhere out there things are continuing normally (or at least relatively normally). They want to hear about more than just how the virus is affecting the world (and your business).
Now, more than ever, customers and clients need connection points to their favorite companies. You can create these points of contact by providing the most useful, fun, intriguing content you can.
As you shift your content marketing strategies to meet this demand, consider using different types of content and keep your messages empathetic and on-point. Videos, eBooks, presentations, podcasts, infographics, newsletters… anything is valid right now.
This is also a great time to look back at some of your previous content and find the most useful and popular pieces and think about ways to repurpose them and put them back into circulation.
2. Relationships over links
This may be the perfect time to switch away from traditional link building tactics. After all, approaching another website with the request for a link on their blog may not seem very sensitive – especially if that website owner is currently struggling just to stay in business.
Their first priority is certainly not going to involve editing a year-old blog post to send some link authority your way.
However, if you approach those same websites with the intent to build a relationship – as in, you want to create a mutually beneficial relationship in which you can send real traffic or leads back and forth – then now is the time to really dive into that kind of “link building.”
3. Retool Your Website
There’s a good chance that your website isn’t really ready to deal with the current crisis (after all, who could have predicted that this is what the world would look like even a few weeks ago).
Now, this isn’t to say that you need to change your website to include a statement about the effects of the virus and what your company is doing about it. However, this may be the perfect time to update your About Us page with relevant information, or to add disclaimers to the Contact Us page about working with a smaller staff, or information on any product or service page that may be relevant to people’s needs.
This is also a great time to go through the site and remove things that may not be appropriate at this time or to highlight those products or services that are in very high demand right now.
4. Focus on Keeping Current Clients
Gaining new clients is going to be tough in a time when everyone is forced to pull back in on their budgets, hunker down, and try to wait it all out.
This means companies need to really focus on retention. If you can’t bring in new revenue, you’re going to have to be completely dedicated to keeping what you’ve got.
That does not, however, mean that you should pressure your current clients to stay on and take a hard-nosed stance on contracts and agreements. Be open and direct with them. More importantly, be empathetic to their needs. Even if they’re contracted to pay a certain amount each month, this is the time for flexibility.
A lot of small businesses with a brick and mortar location rely on their Google Search and Map listings to inform and connect with their customers.
Unfortunately, the information that is currently listed on your company’s profile could be rendered outdated at the drop of a hat.
Things are changing every day, and that has led to business disruptions, forced shut downs, and more.
How is a local business to deal with these changes?
It is important to remain as flexible as possible and ready to respond to these changes. You need to make sure you keep your rankings and keep Google informed about what’s happening at your location.
To that end, Google recommends that businesses take the following steps:
Now, what happens if your business has been shut down, either due to government mandate or a proactive choice to minimize health risks?
If you are closed down, Google wants to know this.
However, simply listing your business as closed could destroy the rankings you’ve worked so long to cultivate online.
This is why Google now allows companies to mark their businesses as “Temporarily closed.” The search engine wants you to rest assured that you will still be “treated similarly to open businesses and your local search rank won’t change.”
You can do this through a simple process:
It is possible for a company to market “too hard” during uncertain time. We’re all facing challenges in our lives, and we want to make sure the business keeps going, but the approach has to change.
The key to selling things that aren’t generally considered essential during a crisis is to face the situation head on and be as useful as possible.
Don’t exploit the crisis, but don’t ignore it either.
We are living through a historical event right now, and your tone and intention should reflect that fact.
Make sure your messaging shows understanding and empathy. Get rid of the old boilerplate stuff that may be inappropriate at this time.
As concerned as you are about your own business, in this troubling time, the most important thing you can do is step away from the “business is business” mentality and be as empathetic as possible to the needs of your clients and customers.
And while there is no doubt that changes in marketing strategies and budgets are inevitable, we encourage every business to think strategically and not demolish an entire marketing strategy when a little precision pruning may be enough.
This is a difficult time right now, and fears and frustrations are influencing a lot of decision making in the business world – leading to a lot of turtling up in a lot of industries.
It can be hard to look forward to the time when the markets resume and start resembling normal activity, but if you continue to invest in yourself and your marketing efforts, you will have a better chance of getting back on track and even outperforming your competition when it’s all over.
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Every year, age-old digital marketing principles serve decision-makers as irreplaceable strategy cornerstones—cornerstones which, together, form strong foundations upon which innovations can grow. Still, this doesn’t mean times haven’t changed. As social media networks further blend ideologies, cross-channel traffic becomes even more difficult to track—and even more difficult to glean insights from. Where PPC is considered, AdWords […]
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Để áp dụng cách tăng lượt truy cập cho website thì việc nghiên cứu tâm lý, hành vi người tiêu dùng khá quan trọng. Do đó để đảm bảo việc này được trở nên tự nhiên cần người marketer có đủ kinh nghiệm để sử dụng cách tăng traffic cho website hiệu quả và bạn […]
Bài viết: Phương pháp MỚI tạo ra lượng truy cập MIỄN PHÍ tự nhiên KHỔNG LỒ Nguồn: FOOGLESEO – Đào Tạo Digital Marketing
Phương pháp MỚI tạo ra lượng truy cập MIỄN PHÍ tự nhiên KHỔNG LỒ Tham khảo thêm các thông tin khác tại: https://foogleseo.wordpress.com
Tạo Quảng cáo Facebook rất dễ nhưng bạn CẦN LÀM ĐÚNG. Quảng cáo của bạn chỉ có một mục đích duy nhất – CLICK! Landingpage (trang bán hàng) thực hiện việc bán hàng – quảng cáo mục đích để khách hàng click vào landingpage của bạn. Chúng ta phải TÁCH BIỆT 2 VIỆC này. Trong […]
Bài viết: Bí Mật Facebook Ads Nguồn: FOOGLESEO – Đào Tạo Digital Marketing
Bí Mật Facebook Ads Tham khảo thêm các thông tin khác tại: https://foogleseo.wordpress.com
Làm thế nào để tối ưu hình ảnh tốt nhất cho SEO? Cách sử dụng hình ảnh thế nào cho bài viết để được Google “yêu mến”? Trong bài viết sau, Đào Tạo SEO Cơ Bản Á Âu sẽ hướng dẫn bạn các bước đơn giản để tối ưu hình ảnh cho bài viết website chuẩn SEO. Vì sao cần có hình ảnh trong bài viết? Tăng sức
Bài viết nói về: Hé Lộ Bí Kíp Tối Ưu Hình Ảnh Chuẩn SEO - Nguồn trích dẫn từ: Hướng Nghiệp Á Âu
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Heading là gì? Thẻ heading là gì trong website? Cách sử dụng thẻ heading hợp lý trong SEO là thế nào? Nếu bạn đang tự đặt cho mình những câu hỏi trên thì hãy cùng Đào Tạo SEO Website Á Âu tham khảo bài viết ngắn sau để có ngay đáp án nhé. Heading là gì? Trước khi tìm hiểu cách dùng heading cho nội dung bài viết, ta cần
Bài viết nói về: Cách Đặt Heading Trong Bài Viết Tốt Cho SEO - Nguồn trích dẫn từ: Hướng Nghiệp Á Âu
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There are so many updates from google has been rolled out last month! Even though it’s driving the website owners all over the world crazy, each one of these updates is extremely crucial for the smooth functionality of the websites and the search engine platform. Recently google also said, that they would view no follow […]
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Google My Business là công cụ miễn phí từ Google, giúp chủ doanh nghiệp quản lý mức độ hiện diện online trên các bộ máy tìm kiếm và là vũ khí đắc lực dành cho những thương hiệu địa phương. Vậy làm thế nào để tối ưu Google My Business Listing hiệu quả nhất? Cùng Đào Tạo SEO Toàn Diện Á Âu theo dõi chi tiết các
Bài viết nói về: Cách Tối Ưu Google My Business - Nguồn trích dẫn từ: Hướng Nghiệp Á Âu
Schema markup. What is it? Where did it come from? And do you need it?
To address that last question first, let’s put it this way:
Do you run an ecommerce website? You need it.
Does your content focus strictly on delivering content? Yup, you still need it.
Have a cooking website that uses a lot of videos? Oh, you better believe you need it.
You may have detected the pattern I’m going for here, so let’s explore those other questions and take a closer look at the finer details related to marking up your website with a little extra code.
The definition of “schema” is simply a “diagrammatic presentation.” Okay, maybe “diagrammatic” isn’t the simplest way to put that. Let’s just call it a structured framework, plan, or outline.
“Schema markup,” on the other hand, is code that you use on your website that allows the search engines to return more informative and detailed results to their users. This is possible because you’ve given the them a way to understand the framework, plan, or outline of your website.
One of the most common uses for this markup language is to generate rich snippets in your search results. They look a lot like this:
Or this:
Notice the additional bits of information on display here. The first result includes a rating from nearly 1,400 reviews. This is pretty helpful information, but then consider all the information on the second one. There, you’ll find:
Anyone searching for an iPhone charger can identify right from the results page all the information that they need to make a purchase.
Does this matter?
Of course it does. This kind of information is exactly the kind of thing that can encourage customers to click on your listing and become a customer.
Reviews, especially, play a huge role in the decision-making process, and visible prices help potential customers save time on product hunting, which can lead to increased sales.
Here’s another way to use schema markup to enhance the appearance of your results:
Here, the ticket seller is using schema markup to highlight the schedule of upcoming events at the theater. If local people are looking for some evening entertainment, and have nothing specific in mind, a display of events in the search engines could grab the searcher’s interest and draw them in so they can find out more.
On a related note – one that will have to wait for its own blog to explore it more – Google is going beyond just showing a list of events for some websites. In cases like this:
Google is actually allowing the searcher to explore details and a wide range of pages related to the original query right on the search results page. These are more like the traditional indented listings that Google still uses, and obviously the search engine isn’t going to do this for just every website, so this will have to wait for a different, in-depth explanation.
One final example of using schema markup for rich snippets:
When you add schema markup to individual pages of your website, you can help the search engines determine the most relevant images to show with the result (which will, in turn, contribute to your conversion rate).
In this wonderful meatloaf example, did you even notice that there was a second listing?
Or did you just immediately focus on the inevitably delicious and visually appealing ketchup glaze visible in the image?
Safe to say the entry that has been helped along by the proper schema markup is going to draw more clicks.
Please feel free to debate the answers in the comments.
Is it worth taking the time to go through your website and add these bits of code throughout all those pages?
That could take a lot of effort, which means there better be a measurable return.
Schema can pay for itself by helping Google and other search engines better understand the content you’ve worked so hard to deliver to your customers.
When Google can properly identify that content, it can populate its search results with more details and more information that helps inform the end users.
But let’s let Schema.org tell us more about how it really works:
“Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, <h1>Avatar</h1> tells the browser to display the text string “Avatar” in a heading 1 format. However, the HTML tag doesn’t give any information about what that text string means — “Avatar” could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user.”
This blog was written in an effort to promote the importance of schema, why it is beneficial, the various types, the meaning of life, etc., and not to go over the nitty gritty process of schema implementation.
If you’ve got some HTML coding experience, you’re pretty much half way there, though. The only real difference is adding bits of schema.org vocabulary to HTML Microdata.
Once you are ready to start maximizing the information on your sites, though, this markup could very well change the game for you.
There is a schema for just about everything. (Don’t believe me? Check out the full list here.)
Now, just take a moment to wonder why in the world anyone ever needed so many words to make their website’s purpose clear.
But it works. And here’s why:
Google, Microsoft, Yahoo, and Yandex were all big players in the internet game, and all of them approached internet searches in a slightly different way.
Any website that tried to appease every single one of them on an individual basis was soon going to be buried in complex, confusing, and overlapping code.
So, in what can only be called the greatest inter-industry collaboration ever before seen in the entire world (slightly hyperbolic maybe), these huge companies came together to create an agreed-upon set of code markers that each search engine could recognize and use.
These code markers are the “vocabulary” of schema, and the search engines appreciate you speaking their language.
Schema markup types may seem like a tidal wave bearing down on you, and it can be overwhelming at first.
Remember, though, you don’t need to learn every code marker and obsess about getting as many of them in there as you can.
You can leave all that to your SEO specialist. We’ll look for the most used and applicable markups and find the types that can really benefit your business.
The post Schema Markup: What, Why, and Wherefore appeared first on SEO.com.
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